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Meesho ads ROI calculator: do your ads make money?

Enter your daily ad budget, cost per click, conversion rate (the share of clicks that become orders), the order value, your margin before ads and your return rate. The calculator shows the ROI, the ROI you need just to break even, and the profit or loss after ads over the days you choose.

₹
₹

OneClickOMS sellers: ₹0.27

%

% of clicks that become orders · OneClickOMS sellers: 1%

₹

OneClickOMS sellers: ₹337

%

Profit as a share of the selling price

%

Customer returns + RTO

Your ROI

12.5×

Break-even ROI

5.5×

Ad spend
₹9,000
Orders from ads
333
Sales from ads
₹1,12,333
Profit after ads
₹11,501

Your ROI is above break-even: these ads make money.

An estimate from the numbers you enter. Updated 7 Nov 2026.

How it works

How it is worked out

  • Orders = (budget ÷ cost per click) × conversion rate (the share of clicks that become orders).
  • ROI = sales from ad orders ÷ ad spend.
  • Break-even ROI = 1 ÷ (margin × share of orders kept after returns). Below it, the ads lose money.
  • Starting values are from OneClickOMS sellers’ Meesho ads over the last 90 days, all catalogs together: ₹0.27 a click, a 1% conversion rate, ₹337 an order and an ROI of 12×.

Sources

Let OneClickOMS do this for every order

OneClickOMS shows ad spend, ROI and profit after ads for every SKU and campaign.

Profit per SKU →

Questions

Frequently asked questions

What is my break-even ROI on Meesho ads?

1 ÷ (your margin × the share of orders you keep). With a 25% margin and 85% of orders kept, break-even is about 4.7; any ROI above it makes money, and a lower margin needs a higher ROI. For what other sellers get, see our Meesho ads benchmarks.

Why do my ads show sales but no profit?

ROI counts sales, not profit. After your margin and returns, a good-looking ROI can still lose money if it is below break-even.

Can OneClickOMS show profit after ads?

Yes. Its ads dashboard shows spend, ROI and CPC by day, catalog and campaign, and net profit after ads for each SKU.

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