Data report
Meesho RTO and returns report 2026: what 6 million orders show
Key findings
Of 6 million Meesho orders placed between 9 August and 7 October 2026 by sellers on OneClickOMS, 15.0% came back as RTO and 13.1% as customer returns, so about 72 in 100 stayed delivered. RTO ran from 9.4% in West Bengal to 23.3% in Bihar, was more than twice as high on COD as on prepaid, and customer returns rose steadily with price, from 7% under ₹150 to 30% above ₹700.
Meesho RTO and return rates at a glance
| Outcome | Share of orders |
|---|---|
| Delivered and kept | 71.9% |
| RTO (never reached the buyer) | 15.0% |
| Customer return (sent back after delivery) | 13.1% |
Every forward Meesho order placed between 9 August and 7 October 2026 by sellers on OneClickOMS that had finished by 7 November: 6 million orders. Exchanges and orders still in transit are left out.
RTO and returns by state
| State | RTO | Customer returns |
|---|---|---|
| Bihar | 23.3% | 11.9% |
| Jammu & Kashmir | 22.6% | 10.3% |
| Assam | 21.4% | 8.7% |
| Tripura | 19.8% | 8.7% |
| Jharkhand | 18.4% | 12.1% |
| Punjab | 17.4% | 10.6% |
| Madhya Pradesh | 17.2% | 16.3% |
| Rajasthan | 16.9% | 17.0% |
| Uttar Pradesh | 15.8% | 16.1% |
| Andhra Pradesh | 15.5% | 11.7% |
| Haryana | 15.4% | 15.4% |
| Telangana | 15.0% | 13.7% |
| Chhattisgarh | 14.0% | 10.8% |
| Karnataka | 13.5% | 12.4% |
| Maharashtra | 13.4% | 12.9% |
| Odisha | 13.3% | 11.7% |
| Tamil Nadu | 13.2% | 9.0% |
| Uttarakhand | 13.0% | 16.3% |
| Gujarat | 12.7% | 13.2% |
| Himachal Pradesh | 12.0% | 10.9% |
| Delhi | 11.9% | 19.2% |
| Kerala | 11.6% | 9.1% |
| West Bengal | 9.4% | 14.8% |
States with at least 30,000 orders, highest RTO first. RTO and customer returns do not move together: Delhi has one of the lowest RTO rates but the highest customer returns, and Assam the reverse.
Customer returns rise with price
| Sale amount | RTO | Customer returns |
|---|---|---|
| Under ₹150 | 10.1% | 7.1% |
| ₹150 to ₹249 | 17.1% | 10.1% |
| ₹250 to ₹399 | 16.7% | 13.2% |
| ₹400 to ₹699 | 15.6% | 19.6% |
| ₹700 and above | 17.1% | 29.8% |
Above ₹150, RTO stays between 15% and 17%, but customer returns climb with every price band: almost one in three orders above ₹700 comes back after delivery. Higher-priced products need the most care with photos, size charts and descriptions.
Which orders come back as RTO
| Order | RTO |
|---|---|
| Cash on delivery | 23.5% |
| Prepaid | 10.3% |
| Buyer’s only order with the seller | 13.9% |
| Two or three orders to the same name and pincode | about 23% |
| Shipped the day after it was placed | 14.8% |
| Shipped four or more days after | 20.3% |
| From Meesho ads | 14.8% |
| Without ads | 15.1% |
Repeat orders are the same name and pincode ordering from the same seller within these two months. Ad orders come back no more often than other orders; their customer returns were lower too, 11.4% against 14.1%.
A few pincodes cause a big share of RTO
Among pincodes with at least 50 orders, the worst 10% took 6% of all orders but 12.8% of all RTOs. Their RTO rate was 31.9%, against 13.9% for every other pincode.
What a normal seller sees
| Seller | RTO | Customer returns |
|---|---|---|
| Best 10% | 9.5% or less | 7.0% or less |
| Best 25% | 12.0% or less | 10.0% or less |
| Median | 14.4% | 14.7% |
| Worst 25% | 18.1% or more | 21.8% or more |
| Worst 10% | 20.8% or more | 28.4% or more |
Each business’s own rate across its Meesho accounts, for businesses with at least 1,000 finished orders in the period. Customer returns vary far more between sellers than RTO does, because they depend on the product and the listing.
How we measured
- Source: the orders of sellers using OneClickOMS, read from their Meesho accounts. Totals and medians only; no seller or buyer is shown.
- Orders: forward Meesho orders placed 9 August to 7 October 2026 that ended delivered, RTO or returned by 7 November 2026.
- States and pincodes are the delivery address on the order. Payment type was known for 80% of orders.
- You may quote these figures with a link to this page.