Data report
Meesho ads benchmarks 2026: cost per click, conversion and ROI
Key findings
Meesho ads cost sellers on OneClickOMS ₹0.27 a click on average over the last 90 days, with about 2 clicks per 100 views and 1 order per 100 clicks, for a return of 12× the spend. The median seller got 10.4×, but catalogs vary far more: a quarter of them earned under 5.2×. Nine in ten businesses use ads, and ad orders came back no more often than other orders.
Meesho ads at a glance
| Figure | All sellers together |
|---|---|
| Cost per click | ₹0.27 |
| Clicks per 100 views (CTR) | 1.9 |
| Orders per 100 clicks (conversion) | 1.0 |
| Average order value from ads | ₹337 |
| ROI (sales ÷ ad spend) | 12× |
Meesho ads of sellers on OneClickOMS, every catalog with spend in the 90 days to 7 November 2026.
What a normal seller gets
| Seller | Cost per click | Conversion | ROI |
|---|---|---|---|
| Lower quarter | ₹0.16 | 0.32% | 7.6× |
| Median | ₹0.22 | 0.55% | 10.4× |
| Upper quarter | ₹0.42 | 1.24% | 14.3× |
Each seller’s own figure across their catalogs, for sellers who spent ₹5,000 or more. The quarters are separate for each column. The median seller converts fewer clicks than the pooled 1%, because the biggest advertisers convert better and weigh more in the total.
Catalog by catalog, the spread is wide
| Catalogs | ROI |
|---|---|
| Worst 10% | 2.8× or less |
| Worst 25% | 5.2× or less |
| Median | 8.7× |
| Best 25% | 13.7× or more |
| Best 10% | 20.2× or more |
Catalogs with at least ₹500 of spend. 23% of them earned under 5×, and they took about 10% of all ad spend. An account-wide ROI hides these: check ROI for each catalog against your break-even.
Cheaper products convert more clicks
| Order value | Cost per click | Conversion | ROI |
|---|---|---|---|
| Under ₹200 | ₹0.35 | 2.52% | 10.4× |
| ₹200 to ₹299 | ₹0.25 | 1.36% | 14.0× |
| ₹300 to ₹499 | ₹0.29 | 1.00% | 12.6× |
| ₹500 and above | ₹0.23 | 0.42% | 12.8× |
Catalogs grouped by the average value of the orders their ads brought. Products under ₹200 convert far more clicks but pay more per click, so their ROI is the lowest; ₹200 to ₹299 did best.
Ad orders are as good as other orders
| Orders placed 9 Aug to 7 Oct 2026 | From ads | Without ads |
|---|---|---|
| RTO | 14.8% | 15.1% |
| Customer returns | 11.4% | 14.1% |
Nine in ten businesses with 1,000 or more orders used Meesho ads, and ads brought a quarter of the median business’s orders (27.5%). Ad orders came back as RTO as often as other orders and were returned less.
How we measured
- Source: the Meesho ads reports of sellers using OneClickOMS, read from their accounts, for the 90 days to 7 November 2026. Totals, medians and quarters only; no seller or catalog is shown.
- ROI is sales from ads divided by ad spend, as the ads report gives it. Conversion is orders divided by clicks.
- RTO and returns: forward Meesho orders placed 9 August to 7 October 2026 that had finished by 7 November.
- You may quote these figures with a link to this page.